Content Marketing

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Craft the narrative.

 

Do you have the right plan to get your message embraced by everyone? Our campaigns help you generate leads, inspire employees and become an indispensable thought leader. We provide you with the strategies and tools to become fluent publishers, managing loyal, growing communities.

 

 

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Editorial Strategy

We help you formulate a content plan to match your sales strategy. Content that answers prospects’ key questions and keeps them engaged throughout the sales cycle. Content that also educates your current customers, increasing their investment and loyalty.

 

 

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Content Development

Whether it’s generating leads or producing results with PR and social media, they have one thing in common: intriguing content. We take the best elements of journalism and package content in creative, visual ways. These include videos, e-books, blog posts, white papers, guidebooks, news releases and byline articles.

 

 

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Campaign Management

Content marketing starts with an editorial plan and great content – then you need the right distribution plan. We can manage inbound outbound campaigns – from creative concept to lead generation to ongoing nurturing. All with a strategy to educate. We can do the same to activate a message internally to drive sales understanding and organizational change.

 

 

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Content Programming

It’s tough to stay front and center with audiences all the time. One way to be more consistently visible is to develop a content programming strategy. We can bring your story to life through studio shows, digital magazines, educational programs and other forms of active journalism.

 

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Mobile Publishing

If you’re not creating content for mobile and tablet devices, you’re missing a key opportunity to reach customers, prospects and employees. In fact, each year more people switch from their computer to collection of devices to access the Web. We develop digital sales kits, custom sales tools and editorial publications for Apple and Android-enabled devices.